If you've been building or promoting websites for any length of time, you know how important it is to your business to have your website show up near the top of the search engine results page for your keywords. You also know what a chore it can be to achieve and keep those elusive top search engine rankings.

Many marketers succumb to the darkside, resorting to cloaking, keyword stuffing and other such tactics. Although they may enjoy some initial success with these methods, that success won't likely last very long. The search engines are becoming smarter each day in how they rank websites and if you're caught pulling any of these tricks, your sites will probably be dropped immediately.

Even those that practice the normally accepted methods of search engine optimization know how frustrating that task usually is. You optimize your pages with just the right keyword density, bold all the right text, insert keywords in the page title, image alt tags and all the rest of the steps to aim at those top search engine positions. Perhaps after a few weeks, you do start to see positive results and some of your pages are on the first page of the search results.

Then, a few days later, reality sets in. You check your ranking, only to find that after days and days of optimization work and getting tons of quality backlinks, your pages are no longer showing up. Frantically, you check your sites. Yep, they're still there. But they're no longer showing up on that highly coveted first page of the search engines. What happened?

Most likely, you've fallen victim to the latest search engine indexing algorithm change. Just when you're starting to get the results you want, the search engines change the rules and now you're on the outside, looking in.

The Hucksters Killed Your Ranking Position -

Since there are so many people trying to get their sites to the top of the search engines, a great many of them resort to using underhanded methods. Of course, the search engines catch on and remove those unqualified listings. How do they find these bogus listings in the first place? By constantly tweaking and fine tuning their indexing algorithms.

Not too long ago, the search engines evaluated webpages based upon keyword density only. People took advantage and stuffed their pages with keywords. The search engines retaliated by also including the quantity of backlinks a site had. As a result, link farms were born to falsely inflate the number of backlinks to sites. The next move the search engines made was to verify the quality of those links to make sure they were from relevant sites, not just from link farms.

And the fight to achieve search engine rankings goes on and on. Just when you think you have everything just right, the rules change and you have to start all over again. Well, LSI could very well be the good news you've been waiting for.

What is LSI?

LSI, short for Latent Semantic Indexing is the latest technology the search engines are adopting to make intelligent choices about how websites should be ranked. The new LSI algorithms not only look at the normally expected SEO factors, such as keyword density, quality & quantity of backlinks, etc - they also evaluate your website on the basis of content and structure.

LSI uses artificial intelligence to gauge the quality of your content. If it's determined that you have nonsensical, machine generated content, you're history. If you employ bulk internal linking of unrelated pages, you're history.

The new LSI algorithms are designed to weed out those websites that aren't really of good quality - the websites that are specifically designed to fool the search engines with underhanded tactics.

LSI is Good For You -

The LSI algorithms are currently being implemented and will probably become the standard used by all the major search engines for a long time. What this means for you is that if you design your websites to conform to what the LSI algorithms like, your websites should achieve and keep prominent search engine ranking. You'll no longer find it necessary to redesign your websites every couple of months just to please the latest indexing software. Design your sites right and you should be good for a long time.
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By: CarsonDanfield

Carson Danfield is a successful 'Under the Radar' internet entrepreneur and can show you the 'Right Way' to do things.
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